MENU

Our Thinking

WHY LAB-BASED USER TESTING IS FLAWED Uncategorised

I observed my first lab-based user testing session 10 years ago. The facility was equipped with several observation rooms, multiple cameras, microphones, eye tracking kit, a large selection of computers (no touch devices back then)…

Sean Patterson
Sean PattersonExperience Director

How to increase conversion rates with better UX researchUX

What’s user experience got to do with conversions? Answer: Everything. Conversion Rate is defined as the percentage of users who take a desired action. For instance, if your website receives 1000 unique visits a month,…

PJ Jones
PJ JonesClient Partner

Why UX Designers Should Use Idioms Rather Than Metaphors UX

Interface metaphors, such as the classic desktop metaphor common in graphical user interfaces (GUIs), leverage users’ existing knowledge of a specific domain to enhance the learnability of its software. This means that users can immediately…

Susan Zhuang
Susan ZhuangUX Designer